About me
Results-oriented marketer with 1+ year of in-house experience and additional hands-on work launching paid campaigns for a personal brand. Skilled in Facebook, Instagram, and Google Ads, with a focus on audience targeting, funnel strategy, and creative testing. Strong understanding of performance metrics and confident working across fast-paced digital teams
Experience
Upturn Digital Agency
November 2023 – December 2024
Worked as a junior media buyer
Assisted in launching and optimizing Meta & Google ad campaigns for client projects. Contributed to audience segmentation, creative testing, and campaign reporting. Gained hands-on experience in budget pacing, funnel strategy, and performance analysis in a fast-paced agency environment
RoyalBets
May 2025 – Present
Founder & Media Buyer
Designed, planned, and executed a full-funnel strategy for my own sports prediction brand — including Meta ad campaigns, funnel optimization, VIP sales offers, and community growth to over 10,000 users
Education
Seneca college
Marketing Management(MKM)
📅 September 2022 – December 2023 📌Toronto, Canada
Courses & Certifications
• Google Ads Certificate – Fundamentals of campaign setup, bidding, audience targeting, and optimization.
• SEMrush Academy Certificate –Advanced training in SEO tools, competitor research, and analytics.
• Social Media Marketing Certificate –Covered social media strategy, content planning, and channel growth.
• Jelly Academy Marketing Certificate –Intro to branding, PPC, SEO, and content strategy in digital ecosystems.
Skills
- Paid Social Advertising
- Google Ads
- Campaign Optimization
- Funnel Building (TOFU-MOFU-BOFU)
- Social Media Strategy
- Brand Positioning & Offer Crafting
- Conversion Optimization
- Audience Targeting
References
Alex Kravchenko | Media Buyer | kravchenkoalexander087@gmail.com
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Andriy Melnik | Team Lead at Up | turnandriymelnik926@gmail.com