Betting Media Built on Trust & Performance
Project Name: RoyalBets
Niche: Sports Betting / Affiliate Media
Launched: December 2024
Founder & Operator: Denis (solo project)
RoyalBets is a digital media brand offering football betting content and strategic picks, built for users seeking trustworthy insights in a high-scam niche. The project was developed and scaled solo — from branding and funnel systems to monetization — reaching 10K+ active subscribers across all platforms
Built Ecosystem
To make RoyalBets stand out in a noisy niche, I created a multi-channel ecosystem where each platform played a specific role in the funnel:
Telegram – The main hub for content, interaction, and monetization (VIP, education, affiliate picks)
Instagram – Built visual brand presence via Stories, Highlights, and link-in-bio traffic to Telegram.
TikTok – Reached cold audiences with facecam and trend-based videos.
Website – Added authority and SEO value with articles & long-form content (royallbetss.com).
📲 Each platform had one job. Together, they built trust, funneled users, and monetized — all without a full team.
Pre-Launch Roadmap
Before launching RoyalBets, I created a detailed plan outlining brand identity, audience targeting, content strategy, growth tactics, and monetization.
The goal was to treat it as a full product launch, not just a side project. I defined key touchpoints in the user journey and structured everything for clarity and consistency.
This roadmap helped me stay focused, measure results, and scale efficiently during execution. See it: CLICK
Core Funnel Structure
The campaign followed a 3-step funnel: Acquisition → Warm-up → Monetization
Each part was mapped manually to control quality and improve retention.
Paid Ads — Main acquisition channel.
Geo-targeted Meta Ads sent users to a lightweight landing page.
The landing redirected to Telegram.
📌 Campaign Setup
Platform: Meta Ads (Facebook & Instagram)
Objective: Lead generation — convert users into Telegram subscribers
Targeting:
• 70% UK & Canada
• 30% Tier-3 GEOs for scale
Audience Setup:
• Custom interests (sports bettors, football fans, gambling tools)
• Lookalike audiences based on Telegram engagement
CPL dropped from $1.58 → $0.90
📈 ~2500 Telegram subscribers from all meta ads campaigns
I built a custom landing page and selected “Leads” as the campaign objective (instead of just “Traffic”) because, based on my experience, Facebook optimizes better for conversions when using the Leads objective.
To improve performance and track results more accurately, I also installed the Meta Pixel on the page.
Campaign Optimization
After launching the initial campaign and collecting early data, I began actively optimizing performance:
📉 Reduced Cost per Lead by 50% in later stages through A/B testing, budget reallocation, and refining creatives
🎯 Focused targeting strategy to boost lead quality
Narrowed audience segments based on user behavior and interests, improving engagement and reducing wasted spend
⚙️ Tested multiple campaigns & ad sets — optimized each one based on click-through rates, conversion quality, and retention
🧠 Focused not just on clicks, but Telegram behavior post-join (retention, engagement, upgrade to VIP)
🎯 Creatives That Performed
I tested multiple ad creatives, each tailored to attract my core audience — men aged 25–45 who follow football and sports betting.
Used football visuals (popular players, match themes) to instantly grab attention
Created both static and video ads (shown here), tested with different CTA formats
Highlighted the community and unique Telegram content value
📊 Performance:
– 3,130 Telegram subscribers
– Avg CPL: $1.32 (UK/CA segment)
– 5 ad sets tested, 2 winners scaled
CPL drop: $1.58 → $0.90 after creative + audience optimization
Telegram Placements — Warm Traffic from Trusted Communities
I collaborated with niche-specific Telegram media (like Sky Sports, Premier Sports, etc).
Creative assets were adapted to match native channel formats (image + CTA + bonus offer).
Focus was on building credibility by placing ads alongside trusted content.
Campaigns reached over 200,000 total views across placements with strong engagement from tiered GEO audiences (UK & Tier-3 split).
These placements helped warm up audiences who were already in the sports betting ecosystem, generating high-intent subscribers to the main RoyalBets channel.
This post was scheduled hours before a major match to catch engaged bettors. I used tighter copy, prediction stats, and direct CTAs to encourage action.
I picked a general football news channel to introduce RoyalBets to casual fans. The design was clean and neutral, no aggressive betting push. Instead, I focused on brand exposure and subtle promotion
📊 Performance:
👁️ Reached 220k+ users across 2 large channels
📥 1,130 new Telegram joins
📈 Avg CTR on promo post: ~6.3%(warm audience)
–🕒 Best Performance on Game Days
Smart Commenting Script
Automated engagement system for viral reach in niche channels
To capture warm traffic from active Telegram communities, I built a custom script that monitored large football and betting channels.
Whenever a new post appeared, the bot auto-commented within seconds using realistic, emotional messages and call-to-actions.
The system rotated aged accounts, randomized delays, and pushed traffic back to my main channel — all without manual effort.
📊 Performance:
🤖 Deployed on 40 Telegram channels
💬 Estimated cost-per-sub (time-based valuation): $0.18–$0.25
⏱️ Posted within 30 sec of content drop
🧲 Estimated 350–400 new subs from this tactic over 2 weeks
Personal Referral System
Subscribers could earn money by attracting new members through TikTok videos, Telegram promotions, or other traffic sources
Once they delivered 15+ real subs, I personally reviewed the quality and paid them
Full instructions and requirements were pinned in the channel
I managed payouts and communication via a separate account:
@royalbetsmanagerIncluded TikTok video links as templates for going viral
This created a scalable incentive loop, helping me generate low-cost subs while rewarding loyal followers
📊 Performance:
– 💰 $15/sub payout model
– 👤 Engaged 10 of my subs to work with me
– 👥 ~310 real subscribers verified and paid
– 🎥 TikTok used as main source for viral reach
Organic Growth Channels
I didn’t rely on paid traffic alone — I developed a system of organic entry points to create long-term, low-cost acquisition and brand visibility.
To reduce reliance on paid ads, I built organic systems to drive steady traffic and brand visibility.
📱 Social Reach Strategy
I used TikTok and Instagram to attract warm traffic with low effort and low cost.
Posted short-form videos around real betting logic
Used consistent visuals and betting stats for brand alignment
Warmed up users before funneling them to Telegram
🌐 SEO for Long-Term Growth
Launched a blog (royallbetss.com) to capture search traffic.
Wrote educational content like “how to bet smart”
Linked articles back to Telegram
Started building backlinks to improve visibility over time
Conversion
Clear, controlled monetization structure: 1. Affiliate programs (1win, etc.) – Tracked links, promo codes 2. VIP channel – Paid private access 3. Referral payouts – After lead cap validated 4. Ad placements – Future-ready structure for partner ads
VIP Channel
Premium experience for serious bettors
To create a clear upgrade path, I introduced a VIP channel offering:
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Early access to betting tips
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Exclusive odds and predictions
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Direct access to a private manager
This helped convert warm users into paying subscribers while preserving the value of the public content.
Prepared audience mindset + transparent pricing
Before launching the VIP channel, I consistently nurtured the audience with:
Free valuable tips to build trust
Weekly proof of accuracy and performance
Educational content on the benefits of smart betting
By the time pricing was introduced, the audience was primed and confident in the offer — reducing churn and increasing conversions.
Giveaways
Community hype with real incentive
To drive fast engagement, I ran high-visibility giveaways like “200$ to one lucky subscriber.”
Shared widely via pinned posts and reminders
Created urgency with clear deadlines
Boosted new joins and retention with excitement and reward
Giveaways created viral buzz and served as an effective user acquisition tool within the funnel.
Conclusion
📌 Challenges Faced
Low budget
No team — solo execution
Needed to prove trust in a high-scam niche
✅ Solutions Implemented
Funnel & Infrastructure
Designed and launched a full acquisition funnel: traffic → capture → onboarding → monetization
Built everything manually — website, content, designs, feedback systems
Growth Strategy
Ran Multiple Ads Channels, Attracted organic traffic, did referal system and giveaway focused on low-CAC trust-based storytelling
Сreated few funnels. Analyzed and Optimized at each stage for the best results
Monetization
Launched a high-retention VIP offer with exclusivity, perks, and community engagement
💡 What I’d Do Differently
-Set up retention tracking early to measure how many users stay active after subscribing
-Use unique UTM tags for each ad to identify the top-performing channels
-Launch Stripe-powered VIP offers sooner to speed up monetization testing